Life is full of events that at some point make you stop and understand what its essence really is.
The real essence for you.
You can understand that nourishing the soul is the biggest gift you can give yourself. You learn to enjoy the small things in life, the simple, authentic, beautiful real and honest things. All this makes you grateful: grateful for life, grateful for the people around you, grateful to the whole of humankind…
After devoting ourselves for decades to the production and sale of “almost essential” technical products, we decided to follow our hearts, by designing and making bags. The Valier Tote Bag was born out of this powerful desire.
We wanted an old-fashioned bag that didn’t look old or outdated. We wanted sobriety, which is the utmost expression of elegance for us; we wanted a bag that didn’t yet exist, a bag that would simplify the lives of those who carry it and at the same time become part of their lives.
You can do without a Valier Bag until you try it.
HISTORY IN A BAG
We like well-made bags. Finely crafted leather bags like the ones our grandmothers used to carry, without logos, big buckles or useless frills. Bags that last throughout the years without ever losing the allure of their clean, essential lines or the beauty of their handcrafted materials.
Gunilla is, in the first place, an aesthete and a perfectionist.
She pursues beauty in all its expressions and has a true obsession for details. She is constantly on a hunt for finely crafted clothes and accessories; she loves hats, turbans, fans and eyeglasses. With her high heels well hammered in the study of Fine Arts, she can also boast a diploma in professional make-up art. Gunilla adores being in the company of elegant and sly high-class pets and also loves indulging herself with a reflexive break at Caffè Florian on Piazza San Marco in Venice or in London’s sumptuous historic tea rooms.
Tired of the rampant brand-mania affecting the fashion world, with flashy goldbricks paraded around like trophies, Gunilla believes that sobriety is the future and the quintessence of taste: less whipped cream – she’d enjoy to eat!, more quality and value. Enough with passing fashions and short-lived hip binges; it is time for long-lasting style. Gunilla’s clear-headed creativity has given birth to the VALIER tote bag, so sober that it can match an eccentric style but also, of course, essential lines.
As she cannot always express her pungent thoughts, Gunilla’s free speaking space is VALIERVENETIA’s blog.
The spirit of times past, the greatness of our ancestors, man’s knowledge and above all Savoir Vivre, are tangible things, which you can see, touch, breathe and embrace.
“FOR THE GREAT DESIRE I HAD TO SEE FAIR PADUA, NURSERY OF ARTS, I AM ARRIV’D […] AND TO PADUA COME, AS HE THAT LEAVES A SHALLOW PLASH TO PLUNGE HIM IN THE DEEP, AND WITH SATIETY SEEKS TO QUENCH HIS THIRST”
Taming of the Shrew
Explaining our brand name: ValierVenetia
Venetia is the name of the territories of the Most Serene Republic of Venice.
That to us means splendour, art, dedication, lawfulness, foresight, business integrity, compliance with rules, distinction. With the Valier bag we wish to pay tribute to such a dear and marvellous land!